NINGBO BIRD CO., LTD. is a publicly listed high-tech company, established in 1992 and specialising in the R&D, manufacturing and marketing of mobile communication equipments. Its main products are mobile phones, handheld computers and systems equipment. BIRD recorded contract sales of approximately USD1500 million (RMB12 billion) in 2004.

Over the past few years, BIRD has been focusing on customers' needs and has successfully recorded continual growth through the implementation of appropriate marketing and product differentiation strategies. In the field of Sales & Marketing, BIRD created a service network of “independent sales and marketing areas” which was named “China's No.1 mobile phone sales network” by Chinese media in 2002. BIRD has now become the fastest growing Chinese mobile phone manufacturer and today we know that BIRD is China 's largest manufacturer of mobile phones, the No.1 mobile phone brand in China and the No.8 mobile phone brand in the world