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CES 2008 Adds Auto Focus

January Las Vegas International Electronic Show event to feature 250,000 square feet of in-car gadgets.

By Natasha Lin & Rita Su2007.12.06

The International CES 2008 will grab car enthusiasts' attention a week ahead of Detroit's Auto Show next January. As the world's large Consumer Electronic Show shines a spotlight on the $10-billion in-vehicle electronics industry.

The CES show, which is best known for rolling out the latest in consumer electronic such as, video games, cell phones and software, will commit a larger portion of its show to the fast-growing automotive niche.

More than 200 automotive exhibitors will be on display. Mr Rick Wagoner, the Chairman and CEO of General Motors Corp. will deliver a keynote address at the show. Wagoner is the first-ever automotive CEO to address the show.

At the meantime, BMW will bring its miniature Formula One race trace to the United States for the first time.

No doubt, show-goers can expect to see future automotive technology, including the latest in navigation, in-vehicle entertainment and in-car Internet connectivity.

"A lot of the home electronics are moving into the car," said Consumer Electronics Association President Gary Shapiro. "Consumers use to compare horsepower; now they are comparing the electronics they want to see."

The Detroit's Auto Show and CES don't overlap in the year 2008. CES runs Jan. 7-10 while Detroit start Jan. 13. With a few days between the shows, CES officials hope the attract more automotive industry insiders and journalist to Las Vegas.

With sales of in-vehicle technologies projected to grow 13 percent next year, automakers and suppliers are taking notice of the niche. CES is dedicating 250,000 square feet of floor space exclusively to automotive technology -- equivalent to 40 percent of the space on Cobo Center's main floor.

Regarding to the New York-based Audiovox Electronic Corp., Vice President Michael Schroeder, the company will try to create buzz around an LCK key fob to be introduced in General Motors vehicles this month.

The key fob will replace the buttons used to lack doors and pop the trunk with an LCK screen that gets information about the vehicle. Drivers can use the gadget to check tire pressure and other diagnostics, activate a remote starter or change radio stations from up to 1,000 feet away.

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